How to Get Sponsorships for eSports
How to Secure Sponsorships in eSports
eSports has evolved into a multi-billion-dollar industry, with players and teams striving to obtain sponsorships that can help support their gaming careers. However, with the intense competition in this field, figuring out how to secure sponsorships in eSports is a significant challenge. Whether you’re a solo player or part of a team, knowing the right strategies is essential.
Understanding Sponsorships in eSports
Sponsorships in eSports differ from those in traditional sports. Brands are not only interested in skill; they also prioritize audience reach, engagement, and marketing potential. Companies like Red Bull, HyperX, and Logitech have chosen to sponsor players and teams based on their ability to connect with their audience.
For instance, in 2019, the popular streamer Ninja signed a multi-year contract with Adidas. This decision was influenced not just by his gaming prowess but also by the vast audience he had cultivated. Securing sponsorships in eSports involves more than just being skilled at a game; you must also demonstrate value to potential sponsors.
Creating a Strong Personal Brand
Your personal brand represents who you are. Sponsors tend to favor players who maintain a clear and professional image. This includes:
- A consistent username across various platforms.
- A well-crafted logo and graphics.
- A professional demeanor both in gameplay and on social media.
Consider Dr Disrespect—his distinctive personality and branding have made him a highly sought-after influencer in the gaming world. His knack for entertaining and building a strong brand has made companies eager to collaborate with him. Securing sponsorships in eSports involves ensuring that your branding resonates with the values of potential sponsors.
Growing Your Audience and Engagement
Sponsors focus on reach and engagement. Even if you’re not the top player, having a loyal audience can significantly boost your value.
Strategies to Grow Your Audience:
Streaming Regularly: Platforms like Twitch, YouTube, and Facebook Gaming are where sponsors scout for talent.
Engaging with Fans: Respond to comments, host Q&A sessions, and create content that involves the community.
Social Media Presence: Utilizing Twitter, Instagram, and TikTok can enhance your visibility.
A case study from 2021 revealed that streamers who actively interacted with their fans experienced a 30% higher sponsorship rate compared to those who didn’t. Securing sponsorships in eSports means demonstrating that you can convert your audience into potential customers for a brand.
Reaching Out to Potential Sponsors
Many players sit back and wait for sponsorships to come their way. Taking a proactive approach can significantly improve your chances of success.
Steps to Contact Sponsors:
1. Research Brands: Find companies that align with your content style and audience.
2. Prepare a Sponsorship Deck: Include audience analytics, social media growth, and engagement metrics.
3. Send Professional Emails: Keep your messages concise, direct, and emphasize how you can add value to the brand.
4. Leverage Networking: Attend eSports events, online webinars, and industry meetups to connect with brands.
TimTheTatman secured a deal with Chipotle due to his consistent engagement with the brand on social media. Getting sponsorships in eSports requires not just talent but also a strategic approach to outreach.
Delivering Value to Sponsors
Once you land a sponsorship, it’s crucial to nurture that relationship. Sponsors want to see tangible returns on their investment.
Ways to Provide Value:
Creating Sponsored Content: Seamlessly weave brand promotions into your streams.
Providing Data Reports: Share engagement metrics to demonstrate the success of the partnership.
Honoring Commitments: Make sure you fulfill all obligations outlined in the sponsorship agreement.
A study by Nielsen revealed that eSports sponsorships featuring direct player engagement experienced a 45% boost in brand recognition. Securing sponsorships in eSports means offering value that goes beyond merely displaying a logo on a stream.
Monetizing Through Alternative Sponsorship Models
If large sponsorship deals feel unattainable, think about pursuing smaller opportunities:
Affiliate Programs: Numerous brands provide commission-based partnerships.
Merchandising Collaborations: Offer co-branded gaming merchandise.
Crowdfunding and Donations: Platforms like Patreon enable fans to support you directly.
Smaller streamers have successfully teamed up with local businesses to obtain funding. The path to securing sponsorships in eSports isn’t restricted to major deals; smaller, ongoing sponsorships can be equally beneficial.
The Path to Securing Sponsorships
Getting sponsorships in eSports involves more than just gaming talent. It’s about building your brand, engaging your audience, reaching out, and delivering value. Players who adopt a strategic mindset, like Ninja or TimTheTatman, show that sponsorships aren’t exclusive to the elite 1%—they’re attainable for anyone willing to put in the work. With the right attitude, any committed gamer can find the support they need.
